INTERMOTOR AD CAMPAIGN Digital and print ad campaign for Intermotor replacement parts. Our goal was to make it humorous with the good/bad comparisons and bright colors. Not something you see very often in automotive trade magazines. 
The campaign resulted in a 20% increase and boost in brand awareness. It was named the "Most Memorable Campaign" in the Babcox Reader's Poll in 2018. Client: Standard Motor Products Role: Creative direction, design, copy