RAYBESTOS MUSTANG PROMOTION In this integrated promotional campaign, Raybestos teamed up with renowned car builder Jeff Schwartz to build their custom 1969 Mustang Fastback. It was promoted through several channels, including print, social media and digital advertising. It was also supported through t-shirt, tin tacker, bay banner and cabinet sub-promotions. Raybestos documented each segment of the build on the website and Youtube along the way, from when it first rolled off the tow truck to when it was given away at AAPEX in Vegas. The Mustang promo had over 20,000 entries within the installer/distributor base, it boosted sales by 28%, increased awareness and drove additional traffic to the website and social pages. Raybestos makes brakes but they also made a lot of fans. Client: Brake Parts Inc. Role: Art direction, design, web design, Photoshop, copy (headlines)